Marketing Your Business - How Do I Adapt To The Internet?

The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet. As a business owner, we are faced with hundreds of decisions our parents and grandparents never had to contend with.


Some of you keep hearing from other business associates that internet marketing is the greatest method of increasing business and building a foundation for customer support. The only problem is, you've just learned how to send emails to people! Never mind learning about SEO, web design strategies, content analysis, pay per click, ROI, etc!

Do you hire an SEO company or do you learn yourself?

Investing time into your company is what we business owners do best but, in many cases, when it comes to learning new methods we quickly open our wallets to anyone out there who seems like the right person to help with your situation. This is the worst possible decision you can make.

Diving into the internet marketing community with your wallet open will result in a disaster if you aren't properly trained on how to spend your money wisely. The key is not to hire an SEO (Search Engine Optimization) company to take your money and promote your business behind your back. Try finding someone who offers you their "training services" in order to train yourself or someone within your organization to learn more about what is required online, how much effort it entails, and what pitfalls to avoid.

As a business owner, if you blindly search online and pick a company, you have no idea what you could be getting yourself into. There are no secrets to promoting your business online, only a lot of hard work. That being said, anyone with a computer can easily learn how to get their company high search engine rankings. Search engines don't look to see whether or not you're running a scam. No, they are concentrated on delivering relevant results for your search terms.

Old Fashioned Marketing Tactics:

In the old days (and still practiced today), business owners would devise their own marketing plan through print media, business cards, postcards, flyers, brochures, newspapers, magazines, TV ads, and radio ads. By doing this, the company could track their results by trial and error and really find out what truly works for their industry.

Old fashioned marketing is a simple trial and error process. So is the internet. Unfortunately, all too many business owners don't have a clue how to start their own internet marketing process and they fail to even put their foot in the water. Instead, many business owners simply hire anyone they can find that seems reputable and then turn a blind eye and say; "Here's my budget, you are the professional, you tell me what to do". This is simply preposterous. You've worked so hard to get to where you are now by learning and adapting and as soon as it comes to marketing your business online, you simply shut down.

I hope that this article has awoken some of you. Don't be afraid to dive into the internet's vast realm of marketing potential. So what if you fail the first time around. When we started out, we had no idea what we were doing, 3 years later our website ranks higher than many other internet marketing companies worldwide.

The ULTIMATE secret to internet marketing is simple...

A concept I call "T.I.M.E."

T - Try and try again
I - Internet changes all the time
M - Marketing opportunities are around every corner
E - Eventually you too can succeed

Think of it this way (Illustration only)

Here is a timeline of your internet marketing campaign:

Start date - Research only: June 7th, 2005
Hired a website designer - August 31st, 2005
Website Complete - October 15th, 2005
Website launch - October 20th, 2005

Started an internet marketing campaign - November 1st, 2005
Started a Pay Per Click campaign - November 10th, 2005
Made a sale - November 15th, 2005

Increased our website’s link popularity - January 1st, 2006
The website gets hit by the Google Sandbox Effect - January 20th, 2006
Increased our Pay Per Click campaign - February 5th, 2006

Made some changes to the website - February 21st, 2006
Increase the website’s link popularity - February 28th, 2006
Got listed in the Yahoo directory - March 3rd, 2006

So here you are 10 months out of the gate and your website may still be "locked in the Google sandbox" ( Search for "Google Sandbox" in Google for an explanation). Your link popularity is just starting to grow a little bit. Hopefully, you haven't tried to link to everyone you can find and are actually linking to companies that are directly related to your business. Your PPC campaign is doing good. People are finally starting to come through Yahoo & MSN search results. You can sometimes find your company in the 200th spot within search results in Google and you are now wondering why this is taking so long.

Welcome to the world of marketing your company on the internet!!!

This timeline representation from above is just something to show you how "T.I.M.E." is the key of success on the internet and all we are required to do is keep plugging away and keep learning more every chance we get.

For most people who simply open up their wallets, they would have learned nothing in those 10 months and for everyone else starting an internet marketing campaign, those who didn't simply just open their wallets, their websites are probably 10 times further than yours!

In Conclusion:

Learn more about how to increase your marketing campaign on the internet. If you have to, hire someone in-house who can learn from you and give you updates on everything. If you truly need to hire an SEO company make sure it's for the right reasons like "starting and finishing a marketing campaign with you learning in the process", or "enhancing a campaign that is already in place", or "to revise your website’s conversion rate" or "create an impactful keyword optimization campaign", etc. Take your time and use "T.I.M.E." to increase your business slowly but effectively on the internet.

I hope you've enjoyed this article! 

HOW TO STOP YOUR WINDOW 10 FROM DATA CONSUMPTION.

After losing so much data to Windows 10 and its update, I was finally able to put an end to the loss. Read below

HOW TO STOP YOUR WINDOW 10 FROM DATA CONSUMPTION.

1. Set Your Connection As Metered:
One of the first things you can do is set your connection as metered. This will let Windows 10 know you don’t want large updates and apps automatically download.
Go to Start > Settings >Network & Internet > Wi-Fi > Advanced Options.
Then Toggle on Set as metered connection.

2. Turn Off Background Apps:
By default, Windows 10 keeps some apps running in the background and they eat up a lot of data. If you are not using any of these apps, you should consider turning them off.
To Turn off background apps, Go to Settings > Privacy > Background apps.

3. Disable Automatic Peer-to-Peer Update Sharing:
By default, Windows 10 automatically uses your Internet connection to upload Windows and app updates to other Windows 10 PCs. Windows 10 won’t upload updates if you set a connection as metered, but you can also turn it off directly.
To prevent the automatic uploads on all networks, you’ll need to open the Settings app, go to Update & Security > Windows Update and click “ Advanced Options .” Click “ Choose How Updates are Delivered ” and set this option to just “ PCs on My Local Network” or disable it.

4. Prevent Automatic App Updates and Live Tile Updates:
If you set a Wi-Fi network as metered, Windows 10 won’t automatically install app updates and fetch data for live tiles when you’re connected to that network. However, you can also prevent this from happening on all networks.

To prevent Windows 10 from updating Windows Store apps on its own, open the Store app. Click or tap your profile picture near the search box and select “ Settings .” Disable the “ Update Apps Automatically” checkbox. You can still update your Store apps manually from the Windows Store app, but Windows won’t automatically download app updates on its own.

This is useful even if you haven’t installed any apps from the Store. Many of Windows 10’s included apps are updated through the Store.

5. Disable PC Syncing:
This is one of the hallmark feature of Windows 10 and quite useful as well. But honestly, you don’t need to have it running around the clock. You can turn it off and when you do need to keep things synced, you can easily turn it on.
To do that, Go to Settings > Accounts > Sync your settings and turn Sync settings off.

Note: If you think it’s a bit too much, you can pick and choose some settings to sync, for example, Web Browser should not be as bandwidth intensive as Other Windows Settings and Language Preferences.

6. Defer Windows Updates
If you are running Windows 10 Pro or Enterprise, there is an option in Windows Update settings that lets you defer the download of new features for several months. This can be significant since new feature improvements can be quite large. This does not affect the download and installation of security updates.
To Defer Upgrades, Go to Settings > Update and Security > Windows Update > Advanced Options scroll down a bit and check Defer upgrades.

Note: Deferring upgrades will prevent you from getting the latest Windows features as soon as they’re available.

7. Turn Live Tiles Off:
Those live tiles on your Start menu use a bit of data, too–although not much. You won’t save much data by disabling live tiles, but you can do it if you want to save every little bit.
To prevent a tile from automatically downloading and displaying new data, right-click or long-press it in the Start menu, point to “ More,” and select “ Turn Live Tile Off.”